Jim Lochry

MQL vs SQL: How to Categorize B2B Sales Leads

In a perfect situation, all of your marketing qualified leads (MQLs) would seamlessly transition to sales qualified leads (SQLs). However, you're not likely to enjoy that kind of success without methods to qualify, score, and disqualify leads that will satisfy both marketers and salespeople. Your sales and marketing team should work together to develop a lead gathering and sales strategy. Let’s get started by looking at MQL vs SQL and how to categorize your leads the right way.

5 Ways to Not Be the Next Sales VP or CRO Roadkill

As most VPs of Sales and Chief Revenue Officers (CROs) know, the mortality rate for employment of...

How to Get More Out of Agent Assisted Dialing

As the person responsible for generating qualified B2B sales leads, you’re likely familiar with ...

Five Ways a Sales VP or Chief Revenue Officer Can Get Fired

As most VPs of Sales and Chief Revenue Officers know, the mortality rate of those who take on...