Dr. Rich Rocco, Research Director for the DePaul University Center for Sales Leadership recently presented his most recent findings from his Sales Effectiveness Research.
Here is a summary of his three key findings:
Identifying and retaining sales talent… This continues as a top challenge for companies in 2016:
Use of sales acceleration technologies and services. This is becoming more critical (best-in-class differentiator) to improving productivity and performance:
Top 3 MOST UTILIZED Sales acceleration technologies used by sales organizations in our study include:
Companies plan to spend $6,170/salesperson in incremental sales technology investment for 2016
“Top 3” areas of interest in sales acceleration technologies and services in 2016: