10 Cold Calling Techniques for SDRs in 2022
A traditional sales method, cold calling, has been around since the mass use of the telephone. The goal of this technique is to contact individuals and companies who haven’t initiated interest with the organization that’s calling them. While some feel this is an outdated concept, it continues to be an essential sales approach for many companies. The primary reason is there aren’t enough warm leads. Additionally, cold calling is one of the most direct, lowest cost, and fastest ways to initiate the sales process.