4 data insights whitepaper
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4 Data Insights for Effective Outbound Sales Prospecting

Are you using the right KPIs to measure B2B sales effectiveness?

Understanding your data needs can boost revenue growth and productivity

You already know that, right?

What might be news is that marketing and sales have vastly different data needs. The leads that your marketing team is bringing in from lead gen and marketing campaigns are ported into your CRM with marketing data points. These aren’t the data points that your B2B sales or business development team needs to connect with or qualify a prospect.

Read this whitepaper to learn:

  • How marketing and sales data needs differ
  • The KPIs being used by marketing vs. sales
  • The top 4 data points that your sales team is begging for, and how to get them

Award-Winning Sales Engagement Platform

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