4 min read
Avoid Sales Burnout: Lessons Learned from Death of a Salesman
Arthur Miller's 1949 play ‘“Death of a Salesman” is about what happens when a salesman, Willy Loman, fails to accept...
By: Joe Cronin on Sep 15, 2018 11:10:00 AM
An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as there is no one-size-fits-all template.
To launch a sales cadence that works for you, follow these steps:
If you’re choosing between calling and emailing every time you reach out to a prospect, stop! Picking up the phone is just as important as email correspondence. To go above and beyond, reach out on social media sites where your prospects are spending time.
Set automated reminders to engage with leads socially. Don’t rely on just one social platform. Use the information you have to reach out accordingly and share only relevant information.
Combining these various outreach methods means you’re likely to stay top-of-mind, and your prospects are more likely to get back to you. They’ll respond in the way that works best for them.
As you measure your results, never stop testing. Continue to draw conclusions and test new hypotheses to optimize your sales cadence.
What other disqualification criteria can you apply to prospects, so you’re only targeting your best leads?
What types of problems are prospects experiencing? Pass this onto marketing to create better nurture programs and sales collateral.
When you take the time to organize your outbound sales cadence strategy like this, you’ll find incredibly useful information for not just sales, but also your entire organization.
Originally published at DemGenReport.com
Sep 6, 2017 by admin
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