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Koncert's B2B sales blog shares productivity tips, tools, news, & other relevant information to professionals interested in sales productivity, demand generation, & more.

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sales and marketing alignment

Marketing Qualified Lead Criteria: Defining MQLs That Sales Will Love

The abyss between sales and marketing grows wider when the sales department gets frustrated with...

Is it time to replace the term sales and marketing alignment?

As a marketing professional who works closely with a sales team, selling to sales executives…...

Improving B2B Lead Generation with Marketing and Sales Alignment

According to Forrester Research, the companies who excel at B2B lead generation will produce 50%...