Krystina Harwood

Top 20 Outbound Sales Best Practices

Identifying and reaching the right decision-maker is the key to effective outbound sales. Here are twenty outbound sales techniques to ensure you’re connecting with the right people at the right time:

Why You Need a Multi-Touch Cadence to Reach your Prospects

The concept of multi-touch sales development has been around for a long time. It primarily refers...

Cold Email vs. Cold Call—Why Not Both?

It’s the newest age-old question: cold email vs. cold call? We use both cold calling and cold...