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Folloze and ConnectLeader introduce integrated service to improve B2B lead qualification

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ConnectLeader and Folloze announce a partnership to offer an integrated solution that helps B2B sales and marketing teams improve lead qualification.


Salem, NH & Palo Alto, CA – In the face of top‐line revenue pressures, many lead generation campaigns end up focusing on quantity rather than quality—forcing marketers and inside sales reps to spend excessive time weeding out poor‐quality leads. ConnectLeader and Folloze recently announced a partnership to offer an integrated solution that helps B2B sales and marketing teams improve lead quality and reduce time spent on lead qualification.

Learn more.The integrated service offers a unified solution for creating content‐rich interactive microsites, alerting sales teams about prospect engagement with these sites in real time, and prioritizing the hottest leads for instant dialing based on predictive analytics.With this solution, sales and marketing teams can focus their efforts on nurturing their most promising leads instead of performing time‐consuming lead qualification activities.The joint solution integrates with Salesforce, Marketo, Eloqua and other leading platforms to leverage existing workflows while ensuring data integrity and providing real‐time analytics.

ABOUT CONNECTLEADER AND FOLLOZE

Based in Salem, NH, ConnectLeader provides sales productivity solutions to increase top‐line revenue, shorten the sales cycle, and sell more efficiently.Based in Palo Alto, CA, Folloze provides a quick way to create targeted, highly engaging content‐based campaigns as well as visibility and analytics tools that allow sales development teams to monitor prospect engagement and respond instantly to the most promising leads.

QUOTES

Senraj Soundar, CEO of ConnectLeader. “Our customers are looking for better ways to generate quality sales leads using both inbound marketing and outbound prospecting. Folloze has a great solution to improve lead qualification and coupled with ConnectLeader, sales teams can engage and close those leads faster.”

Etai Beck, CEO of Folloze: “Sales and marketing organizations invest too much time and effort into weeding out bad leads. By partnering with ConnectLeader, we’re offering a solution that gives Sales and Marketing much deeper visibility into a lead’s potential, which enables them to focus their energy on landing the deal and improving their conversion rates.”

About ConnectLeader

The ConnectLeader® Intelligent Sales Acceleration Platform, built on AdaptilyticsTM (aka adaptive analytics), is a predictive, machine‐learning system which provides B2B sales reps the ability to identify, engage, and close more business with the right prospects. This data‐science based solution keeps the sales reps’ pipeline constantly filled by identifying their ideal prospects and putting those prospects to the top of their calling list on an ongoing basis.ConnectLeader Sales Dialing Solutions include Click Dialer, Personal Dialer, and Team Dialer providing a fullrange of dialing speeds for B2B sales teams. Users can experience sales productivity increases up to 800% as compared to manual dialing. ConnectLeader solutions include real‐time integration with most top CRM systems including Salesforce, Microsoft Dynamics, and Oracle CRM.

About Folloze

Folloze is the pioneer behind the concept of “Campaign Sprints”, which enable Marketing and Sales to jointly generate, identify and contact highly engaged leads in a fraction of the time of traditional campaigns. Campaign Sprints are powered by a extremely targeted interactive microsites that deliver personalized content, along with real‐time analytics that identify the most engaged prospects so that Sales can follow‐up when they’re most likely to convert. Folloze customers have drastically improved lead engagement, conversion levels and accelerated their sales pipeline. Folloze is serving B2B customers in numerous industries, including 10 customers in the Fortune 500. www.folloze.com.

For more information about the partnership: Learn more.

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