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Koncert's B2B sales blog shares productivity tips, tools, news, & other relevant information to professionals interested in sales productivity, demand generation, & more.

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Account Based Marketing

What GDPR Means to American Firms?

Back in May, there was a good deal of news coverage around the European General Data Protection...

Local Presence: Handle with Care

Sometimes, the most effective sales approach may be the wrong strategy.  One of these techniques...

Maximize Your CRM System with ABM Best Practices

Account Based Marketing (ABM) is the hottest trend in B2B selling right now. And it’s the best...

Part 2 | Account Based Marketing (ABM): Lead Development--Quality, Not Quantity

Don’t Wait for Buyers to Find You -- Go after them with ABM!

PART TWO: PERSONALIZATION,...

Account Based Marketing (ABM): Lead Development--Quality, Not Quantity - Part 1

“Don’t count the people you reach; reach the people that count.” ~ David Ogilvy

PART ONE: What...

“Calling” Technology Closes Account Based Marketing Gaps

In 2004, ITSMA coined the phrase “Account Based Marketing” (ABM) and defined it as “treating...