14 min read
The 14 Top Data Providers for B2B Sales Teams
Here at Koncert, our customers increase their revenue every day by using our multi-channel sales engagement platform to...
By: Senraj Soundar on Oct 4, 2017 10:00:00 AM
Account Based Marketing (ABM) is the hottest trend in B2B selling right now. And it’s the best method for targeting the right leads that result in lucrative sales. For your ABM strategy to work, you need to rely on your CRM and sales team to zero in on the right leads.
That’s easier said than done. The amount of data the most up-to-date artificial intelligence engines can sort and prioritize is mind boggling. Platforms for customer communication are many and still growing. LinkedIn, Faceboook, Twitter, Instagram are the most widely used. But, how do you get the most out of your CRM database? How do you chart a course through this maddening ocean of prospects and contacts?
Angela Ruth, co-founder and marketing director of California-based Due, discovered several ways to make your ABM strategies work with a system such as Salesforce to provide fantastic results.
The following summary of her ideas will help you create the best return on your ABM strategy:
These ABM best practices are a great guide toward crafting a successful ABM strategy. Learn more about ConnectLeader’s CRM integrations, including Salesforce, that give you an advantage in your ABM initiatives.
Jan 7, 2021 by Mary Hart
Here at Koncert, our customers increase their revenue every day by using our multi-channel sales engagement platform to...
Sep 6, 2017 by admin
Arthur Miller's 1949 play ‘“Death of a Salesman” is about what happens when a salesman, Willy Loman, fails to accept...
Aug 6, 2020 by Joe Cronin
If you manage a B2B sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach?...