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Koncert's B2B sales blog shares productivity tips, tools, news, & other relevant information to professionals interested in sales productivity, demand generation, & more.

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abm marketing strategy

Top 50 B2B Prospect Engagement Stats for 2020

Lead generation in the B2B sales landscape is changing with technology, new processes, and the...

Account Based Marketing (ABM): Lead Development--Quality, Not Quantity - Part 1

“Don’t count the people you reach; reach the people that count.” ~ David Ogilvy

PART ONE: What...

“Calling” Technology Closes Account Based Marketing Gaps

In 2004, ITSMA coined the phrase “Account Based Marketing” (ABM) and defined it as “treating...