What is Account-Based Selling (ABS)
Account-Based Selling (ABS) is a sales methodology that focuses on engaging key accounts with personalized sales strategies. It aligns closely with ABM but is more sales-driven, emphasizing tailored interactions with decision-makers and influencers within a target organization.
What is Account-Based Marketing (ABM)
Account-Based Marketing (ABM) is a strategic approach in B2B sales and marketing that focuses on targeting specific high-value accounts rather than broad lead generation. It aligns sales and marketing efforts to engage decision-makers within key organizations through personalized outreach.
