4 min read

Pursue Greatness: A 3-Step Guide to Improving Sales Engagement

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When you develop a plan to strengthen sales engagement, you end up improving a lot more. Here's how to make a plan that works for you and your business!

You know you need to boost your B2B sales engagement. You just don't know how.

Here's the thing: like sales metrics, sales engagement doesn't help you much if you don't know how to use it.

It helps to start with a plan.

Here, we've outlined a three-step guide to improving your sales engagement and sales productivity so that you can attract the right customer the first time and get those conversions. Ready to get started? Read on!

1. Identify Your Most Viable Target Audience

Hint: if your answer to who is a marketing qualified lead (MQL) or sales qualified lead (SQL) is everyone, you've got some work to do. 

As the cliché goes, jack of all trades is master of none. If you try to market to everyone on the planet Earth, you're not going to sell a single product. 

Start by taking a look at the customers you already have, even if you don't have that many. Those customers all have something in common that drew them to your business. 

Maybe they have a specific problem to solve. Maybe they're in the same vertical market. Maybe they all have similar job roles.  

Maybe it's all of the above. 

Either way, when you identify the customer that buys from you the most, you'll identify your target customer and be more productive

2. Develop Targeted Messaging

Once you know your target customer, you need to develop messages (in the form of calling scripts, voicemail messages, emails, texts, and social touches) tailored for those specific prospects. 

One of the easiest examples of this is letting your customers tell their stories on your behalf. 

These are the peers of your target audience. If they can see themselves represented in your business, they're more likely to identify with your business, which means they're more likely to spend their money with you over someone else. 

3. Finding the Right Sales Engagement Tool

Finally, if you want to drive inbound and outbound sales engagement, it only makes sense that you need the right sales engagement tool for your cold calls

The right tool (like an agent-assisted dialer) will give your sales team all the features they need to soar above the crowd. For example, having different sales dialers for different sales roles only makes sense--after all, every sales role is different. 

You also want a tool that will help your sales team work smarter. Perhaps an AI that can help them prioritize the best sales leads? 

And, of course, if you want your team to succeed, they're going to need the right data to do it. Your sales team should be rest assured that they have the right account information on the first try. 

Need to Boost Your Sales Engagement?

Still feeling lost when it comes to your sales engagement and need further sales tips

It helps to have the right tools on your side. That's where we come in. 

We're an intelligent sales acceleration platform that delivers revenue and sales productivity increases up to 800%. Yes, you read that right. 

We know our stuff, and we want to help you exceed your own expectations. 

If you need to find out more about pricing options, check out our pricing page. Or, if you're ready to take the plunge and get your sales off the ground, use our contact page to get in touch today. What are you waiting for? 



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