3 min read
How to Master B2B Prospecting Using a Free Email Finder for Social Platforms
By: Johan Abadie on Aug 25, 2020, 3:29:11 PM
BIO: Johan Abadie runs demand generation & revenue strategy at SalesIntel.io. He believes marketing should be simple, data-driven, and built around how buyers actually want to engage. He's held leadership roles across multiple countries, industries, and departments, from marketing to sales ops to product development. His philosophy is straightforward: focus on buyer enablement. Don't push the sell. Instead, remove the friction from the buying process and make it easier for buyers to say yes.
Every B2B sales motion starts with prospecting, and prospecting is where reps lose the most time. Depending on your product or service, deal size, and target market, a typical sales cycle can run from a few weeks to more than a year. Whatever strategy you run, the first step never changes: find the right people and start the right conversation.
Prospecting means identifying the right buyers and engaging them well enough to turn them into qualified leads and opportunities. More than 40% of salespeople say it is the most challenging part of their job, and it takes up a significant share of every rep's week. Professional social platforms have become the main place B2B teams go to find prospects, which is why an email finder built for social channels has such a big role to play.
Why Do You Need LinkedIn Email Finder for Social Platforms
When professional social networks first appeared, many executives thought letting strangers connect with them was career suicide. Business relationships were meant to be guarded closely, not traded in public. Those executives missed the bigger picture of a globally connected business community, but they were right about one thing: the value of these platforms sits with the people, not the posts. Sales teams use social channels to find prospects and influencers, and the content comes second.
The problem starts once you find the right person. On most social platforms, your options for reaching a prospect stop at a connection request or a paid direct message. That limitation frustrates salespeople and recruiters alike, because you can see the profile of the person who could help close a deal or fill a critical role and still have no direct way to contact them.
In a fast-moving, competitive market, you need a high-velocity prospecting strategy backed by the right sales prospecting tools. An email finder that works across social platforms closes that gap and keeps your sales and marketing goals on track.
How Can You Reach Your Prospects Without Spending a Penny
For a long time, a connection request was the main way to reach a prospect on a social platform or send them a personalized message. That approach works like a lottery ticket. If the prospect ignores the request, the time you spent identifying the decision-maker and writing a convincing message is gone.
An email finder for social platforms changes the game. It surfaces the contact details of professionals on social channels, whether or not you are connected with them, so you can open a profile, see the person's contact information, and export it straight to your CRM.
Picture a rep who has picked 50 target contacts across 10 target accounts. Instead of waiting on accepted requests or paid messages, that rep can pull each contact's details into the CRM or marketing automation platform and run a stronger outreach program. Email, cold calls, targeted ads, and account-based marketing all become available, because the conversation is no longer stuck inside one channel.
How Does ReVDriver Make Social Prospecting Easier?
RevDriver, SalesIntel's Chrome extension, gives you instant access to AI+Human-verified contact data and company insights directly from your browser. It works whether you are browsing social platforms or corporate websites, so the contact details you need sit right next to the profile you are looking at.
With RevDriver in your browser, you can master B2B prospecting without spending a penny and make sure you are turning every day into a productive sales day.
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