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By: Koncert Marketing on Jun 27, 2022 9:45:00 AM
In the age of texting and social media, email remains one of the most popular forms of communication. According to data, internet users sent and received approximately 306 billion emails every day in 2020.
When it comes to B2B outreach, cold emails make up a very small yet crucial part of this number.
If you’re unfamiliar with cold emails, they are unsolicited emails sent to potential customers about a company’s products or services.
Similar to cold calling, cold emailing is a key facilitator of B2B sales engagement.
Popular misconception portrays both as invasive and pushy. In reality, a well-crafted cold email campaign (or cold call campaign) offers valuable, relevant content to prospects who are likely to benefit.
To scale their sales outreach and increase response rates, companies rely on cold email software.
If you’re in the market for cold email tools, we’ll be exploring essential features to watch out for. We’ll explore the best cold email software today’s sales tech has to offer.
The core goal of any cold email software is to distribute emails to quality leads. Matched with a finely-crafted email campaign, cold email software can boast a high ROI and improve conversion rates.
To maximize outreach and secure positive results, teams must choose a cold email tool with features that suit their needs.
Must-have features include:
Your chosen tool should allow you to proactively scale your campaign. Features like customizable email steps and flexible scheduling are basic but critical to optimizing your campaign.
At the bare minimum, users should be able to customize subject lines, templates, and other basic attributes.
Features to look out for include shared dashboards, inbox rotation, audit logs, and email tracking. Cold email software should also provide basic real-time tracking and metrics reply rates, bounce rates, open rates, and so on.
Built-in features such as email validation, email finders, email verification, and A/B testing can help here.
Quality cold email software offers more than just automated follow-up.
They provide the tools, workflows, and integrations needed to effectively scale your campaign and reach out to best-fit prospects.
To help you choose the right platform, we’ve put together a list of top recommendations for cold emailing.
Koncert is a multichannel sales engagement platform used by B2B sales teams. Two of its key products support cold email outreach: Koncert Cadence and Koncert Coverage.
Thanks to Cadence’s carefully tailored email steps, sales reps can manage, maintain, and facilitate a high-quality cold email campaign.
Here’s a rundown of key features that support cold emailing:
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As the CRM of choice for many businesses, Salesforce’s Email Studio offers both basic and sophisticated tools for cold email marketing.
Let’s review some features:
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Hubspot is another popular CRM platform that offers email marketing software and automation tools for cold emails, drip campaigns, lead generation, and more.
We’ve shortlisted some key features, including:
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Woodpecker is a cold email software that caters to B2B companies. It offers products to increase outreach, automate workflows, and improve lead generation, amongst other functions.
Here’s what we discovered about their platform:
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Reply.io is another popular cold email software. Its services couple automated outreach with multichannel workflows, LinkedIn prospecting, and cold email automation.
These features allow users to:
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Zapier allows users to seamlessly integrate new tools into their tech stack. One of them, Email by Zapier, is a staple for many companies.
Let’s quickly review some features:
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Mailshake is a sales engagement platform that offers management tools to help boost email responses and conversion rates.
Here’s an overview of their email solutions:
Cold emails are an important component of many B2B sales processes. Cold email tools such as Koncert’s Cadence platform provide outreach and email engagement, with the right message getting to those leads who are entering your sales funnel. Koncert offers dynamic sales tools to optimize and automate sales outreach strategies.
With the support of Koncert Cadence teams gain the flexibility needed to personalize, scale, and test the effectiveness of their cold email campaigns. Users can integrate with CRM and leverage AI assistance to further enhance engagement.
To learn more, contact our team and get started with your demo today.
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