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Koncert's B2B sales blog shares productivity tips, tools, news, & other relevant information to professionals interested in sales productivity, demand generation, & more.

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ABM best practices

Maximize Your CRM System with ABM Best Practices

Account Based Marketing (ABM) is the hottest trend in B2B selling right now. And it’s the best...

Account Based Marketing (ABM): Lead Development--Quality, Not Quantity - Part 1

“Don’t count the people you reach; reach the people that count.” ~ David Ogilvy

PART ONE: What...

“Calling” Technology Closes Account Based Marketing Gaps

In 2004, ITSMA coined the phrase “Account Based Marketing” (ABM) and defined it as “treating...