Krystina Harwood

Top 20 Outbound Sales Best Practices

Identifying and reaching the right decision maker is the key to effective outbound sales. Here are twenty outbound sales techniques to ensure you’re connecting with the right people at the right time:

Why You Need a Multi-Touch Cadence to Reach your Prospects

The concept of multi-touch sales development has been around for a long time. It primarily...

Cold Email vs. Cold Call—Why Not Both?

It’s the newest age-old question: cold email vs. cold call? We use both cold calling and cold...

Sales Engagement: This is How TruCadence Differs From Its Competitors

Your company invests a lot in securing leads and developing salespeople. Why not maximize...