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Michael R. Levy

Personalized Video Doubles or Triples Email Open Rates

Double or triple your email open rates. Did those words in the headline capture your interest? They probably did since you’re reading this. In today’s B2B marketing world, grabbing attention is becoming progressively more difficult as we are saturated with marketing messages, most of which are irrelevant and poorly targeted.

Why Marketing Should Approve B2B Sales Email Templates and Scripts

For at least a decade, there have been discussions about sales and marketing alignment and the...

Drive Sales Productivity with Integrated Sales Engagement

Need to increase your B2B sales productivity? One way to do so is to use multi-channel sales...

Closing the Loop on Inbound Leads

My career began as a tele-support rep for an insurance agency automation system.  Our role was...

How to Improve Your Sales Productivity with Sales Technology

 

Sales engagement platforms offer B2B sales managers with the opportunity to improve the sales...

How to Think about Sales Productivity

Research performed by CSO Insights found that sales representativess are failing to meet quota...

What GDPR Means to American Firms?

Back in May, there was a good deal of news coverage around the European General Data Protection...

Local Presence: Handle with Care

Sometimes, the most effective sales approach may be the wrong strategy.  One of these techniques...