6 min read

Cold Calling in 2024: The Rise of the Robocallers?

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Cold calling remains an essential sales technique for connecting with new prospects, yet it is often disliked due to its intrusive nature. However, innovations in AI and automation are set to transform sales prospecting in the coming years. In particular, advances in voice generation and conversational dialogue systems could lead to a rise in robocalling technology by 2024.

The Rise of Robocalling Technology

New AI technologies are making major strides in replicating human voices and conducting natural conversations. Companies like Anthropic, Google, and AWS have developed sophisticated voice AI systems that can mimic human speech patterns and inflections. When combined with chatbot-like dialogue frameworks, this voice AI could automate many repetitive cold calling tasks by carrying out conversational outbound calls.

Several startups are exploring how to leverage these innovations to develop AI sales assistants. The goal is to create intelligent virtual agents that can qualify leads through natural dialogue over the phone. As the technology improves, AI callers may sound and converse like real human representatives during prospecting calls.

The Promise: More Efficient Outreach

Intelligent robocallers promise big benefits when it comes to sales efficiency. AI systems can contact far more leads in less time at a lower cost per call. The pitch and questioning can be customized for each prospect using available data. As the technology matures, we may see savvy virtual assistants that can hold friendly conversations, answer questions, and book meetings for sales teams.

This automation could free up sales development reps from manually dialing and having repetitive calls to focus on more complex sales conversations. Teams can leverage robocalling to qualify and engage leads, then only pass promising opportunities to human reps. This optimized prospecting approach gets results faster and reduces staffing costs.

The Perils: Spamming and Annoyance

Despite the advantages, the rise of robocalling also presents challenges. Similar automation has enabled illegal spam and robocalling operations that overload consumers with unwanted calls. Intelligent AI systems could be exploited by bad actors for large-scale nuisances. Additionally, some contacts may be annoyed at conversing with a robot caller rather than a real person.

To avoid misuse, regulators will need to enact policies specific to AI calling technology. Companies should follow best practices like only calling contacts that have opted-in and keeping messages concise, honest, and non-deceptive. The technology is best used to qualify and book appointments to then connect prospects to human sales reps.

Best Practices for Ethical Usage

Responsible companies can integrate robocalling while respecting consumer rights and preferences. Here are some best practices to ensure ethical usage

  • Only call contacts who have explicitly opted-in to receiving calls.
  • Be transparent that the caller is an AI assistant, not a real person.
  • Keep calls short, honest, and allow easy opt-outs.
  • Use AI callers for qualification then connect prospects to salespeople.
  • Provide valuable information rather than aggressive sales pitches.
  • Follow all telemarketing regulations and watch for new AI guidelines.

Following these guidelines, robocalling can be used effectively while avoiding spammers' bad habits. With proper oversight, virtual assistants could enable sales teams to achieve better results and forge stronger prospect relationships.

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The Future of Calling in 2024 and Beyond

AI and automation will likely play growing roles in sales prospecting calls over the next few years. As the technology improves, virtual assistants may replace repetitive manual calling tasks, freeing up human reps for higher-value conversations. This could allow teams to prospect faster, improve results, and reduce costs. 

However, regulators and companies will need to enact policies that maximize benefits while limiting annoyances and unethical practices. If best practices are followed, responsible robocalling could become a game-changing sales tool by 2024. But uncontrolled proliferation of spammy AI callers could provoke backlash. The coming years will test our ability to guide these emerging technologies wisely. 

As AI transforms sales prospecting, companies need intelligent tools that enhance cold calling without crossing ethical lines. That's where solutions like Koncert’s AI dialer come in. 

Rather than fully automating calls, Koncert's technology helps human reps prospect more efficiently. Features like lead scoring and real-time call coaching help callers have better conversations. Smart routing and dialing let reps connect with more qualified leads faster. And lead intelligence alerts reps to contextual cues before calls, improving personalization.

Crucially, Koncert focuses on augmenting reps' skills rather than replacing them. This allows companies to maintain the human touch while leveraging AI to supercharge results. By boosting best practices, Koncert represents the future of ethical, human-centric AI cold calling. 

As virtual assistants proliferate, solutions like Koncert will elevate prospecting success without compromising principles. AI dialers designed to complement reps rather than operating autonomously will provide the greatest returns. With the right balance of automation and personal selling, cold calling can evolve into a data-driven yet still human art. 

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